Customer engagement
Reach customers on the right channel with relevant, consented communication.
The problem
Messages go out on whichever channel is convenient, customers receive too much or too little, and costs of paid channels creep up.
Overview
We design communication systems that route each message to the most appropriate channel — app push, email, WhatsApp or SMS — based on importance, consent and cost.
Approach
- 01
Inventory message types and channels
- 02
Set routing and fallback rules
- 03
Respect consent and quiet hours
- 04
Measure delivery and engagement
Capabilities
Channel routing
Push, email, WhatsApp and SMS with fallbacks.
Templates
Multilingual, approved templates.
Consent management
Opt-ins and preferences.
Analytics
Delivery, read and response rates.
Typical components
What a solution like this is usually made of.
- Notification service
- Channel adapters
- Preference centre
- Reports
Intended outcomes
What the solution is designed to achieve. Results depend on your starting point.
- Timely, relevant messages
- Controlled messaging costs
- Respect for customer preferences
Technologies and industries
Services involved
Third-party integrations
Integrations with messaging, email, maps, accounting, calendars, analytics and other SaaS platforms using official APIs.
CRM development
Custom CRMs and Salesforce or Dynamics implementations — lead capture, pipelines, activity tracking, automation and reporting.
Chatbot development
Website, app and WhatsApp chatbots — rule-based or AI-powered — with knowledge grounding, human hand-off and analytics.
Mobile app development
Native and cross-platform mobile apps with offline support, push notifications, secure storage and store release management.
Shape this solution around your organisation
We start with a short discovery conversation, then propose the smallest version that proves value.